Creative Director & Visual Storyteller
THE EXPERIENCE MAKER
Some things cannot be explained.
They must be experienced.
DIRECTOR REEL
A curated selection of visual projects developed through creative direction, production and visual storytelling across film, fashion, music, advertising and wellness.
A REIMAGINED LEGACY
Eugenia Martínez de Irujo for Harper’s Bazaar
Creative Direction & Photography by Raúl Rosillo
Inspired by iconic portraits by Goya, this photographic series revisits some of his most celebrated works as a tribute to the legacy of the House of Alba.
Eugenia Martínez de Irujo becomes both subject and symbol, embodying a contemporary reinterpretation where tradition, memory and visual storytelling coexist within a refined and timeless language.
Eugenia Martínez de Irujo in a reinterpretation of “The Clothed Maja” by Francisco de Goya. Styling inspired by 19th-century portraiture.
Eugenia Martínez de Irujo recreates the most famous Goyaesque portraits in a tribute to the legacy of the House of Alba.
This project marks a new artistic encounter following Eugenia Martínez de Irujo’s historic portrait by Richard Avedon for Harper’s Bazaar. Today, this series stands as a homage to history and as a reflection on patronage, heritage and the role of cultural legacy in the 21st century.
Text: Boris Izaguirre · Creative Direction & Photography: Raúl Rosillo · Styling: Beatriz Moreno de la Cova · Hair & Makeup: Sarah Kceres · Retouching: Guille Sotelo · Published in: Harper’s Bazaar Spain · April 24, 2024
Reinterpretation of “The Duchess of Alba in White” by Francisco de Goya. Contemporary styling and set design inspired by classical Spanish painting.
Raúl Rosillo
Creative Director and Visual Storyteller specialized in emotional narrative, high-end aesthetics and the creation of visual universes.
Working at the intersection of art, strategy and emotion, his practice shapes images, films and experiences that connect brands with people.
His work blends cinematic direction, photography and visual storytelling to create meaningful and enduring visual worlds.
FASHION PHOTOGRAPHY
With over a decade of experience, Raúl Rosillo’s fashion photography is rooted in creative direction, visual storytelling and a strong authorial vision.
He approaches fashion photography as a narrative tool, creating images that transcend trends, balance aesthetics with emotion, and build timeless visual identities.
His work includes editorials and campaigns developed in collaboration with international magazines, designers and luxury brands, blending cinematic language with refined composition and conceptual depth.
BRANDING & CUSTOMER EXPERIENCE
Branding and customer experience are approached as interconnected systems, where identity, space, narrative and emotion operate as a single language.
The work understands brands as complete universes, designed to be felt before they are explained. Each project is developed through a holistic vision, aligning visual identity, spatial experience and emotional storytelling into a coherent and meaningful journey.
Through creative direction and strategic thinking, brands are shaped not only to communicate, but to create lasting emotional connections. Visual, sensory and conceptual elements are carefully orchestrated to extend the essence of a brand across every touchpoint.
This approach combines strategy, creativity and aesthetic sensitivity to transform brands, spaces and services into memorable experiences.
CREATIVE DIRECTION
Creative direction defines the concept, the narrative and the visual universe that give coherence and meaning to a project.
Each project is approached as a system, where idea, image, context and emotion work together to build identity, impact and long-term value. From the earliest stages, creative direction aligns vision, aesthetics and strategy to ensure consistency across every expression of the work.
This approach allows ideas to take form across multiple disciplines — from photography and film to brand identity, spatial design and experiential concepts — adapting the same core vision to different formats and mediums.
Creative direction becomes the connective thread that transforms concepts into images, images into experiences, and experiences into meaningful and lasting worlds.
ADVERTISING CAMPAIGNS
Advertising campaigns developed across both international and national contexts, characterised by a strong authorial vision in creative direction, aesthetics and conceptual execution.
Each project is conceived as a complete narrative system, developed from the original idea through to final production, integrating visual identity, art direction, storytelling and original creative universes that reinforce brand positioning.
The work includes campaigns created for international brands such as AIRE Ancient Baths, as well as national projects developed for cultural institutions and foundations. Every campaign is approached with the same level of conceptual rigour, craftsmanship and attention to detail.
BRAND IMAGERY
MUSIC & VISUALS
The work of Raúl Rosillo within the music industry spans the creation of music videos, album covers and visual content for artists and international labels such as Warner Music, Sony Music and Universal.
Each project is developed from an original concept and a carefully crafted aesthetic proposal, designed to amplify the artist’s identity, expand their musical universe and create a distinctive and memorable visual piece.
His experience also includes audiovisual production for live shows and tours, as well as art direction for stage design and the definition of artists’ visual identities — from stylistic approach to visual narrative.
This combination of creativity, sensitivity and aesthetic coherence allows for the construction of visual worlds that connect with audiences and distinguish each project within the contemporary music landscape.
EXPERIENCE DESIGN
Experience design is approached as a natural extension of creative direction, where concept, space, image, sound and rhythm converge to create meaningful and emotionally resonant moments.
Each experience is conceived as a narrative environment, carefully designed to be felt rather than explained. From ephemeral installations to immersive situations, every detail is shaped to generate atmosphere, coherence and emotional depth.
The work spans private encounters, cultural experiences and bespoke environments, always guided by a clear aesthetic vision and a strong sense of authorship.
Experiences are not treated as events, but as designed worlds that invite presence, memory and connection.
CREATIVE FRAMEWORK
Projects are developed through an integrated vision that connects creative direction, visual production and strategy.
Each collaboration is built to measure, assembling dedicated teams according to scale, context and objectives.
The work is conceived as a system where concept, image, space and emotion operate together, ensuring coherence, impact and long-term value across every touchpoint.
ROSILLO & FLAMENCO
BULERÍA DE LA ESPERANZA on guitar: PACO SOTO, vocals: ISRAEL FERNÁNDEZ, dance: NINO DE LOS REYES and modeling: BRISA FENOY. In the city of flamenco and sherry wine, JEREZ DE LA FRONTERA.
Carmen Avilés
Manuel Lomo x Bambino
Antónimo
Fondo Flamenco
Documentary "Antonio Canales Bailaor"
GALLERY
A curated selection of photographic works available as limited editions.
Luz, fashion film 2012
A PIONEER IN FASHION FILM CREATION IN SPAIN
Quimera, fashion film 2013
Perfidia, fashion film 2014
Raúl Rosillo’s fashion films stand among the earliest works that helped establish this format in Spain, consolidating it as an artistic and narrative language within the world of fashion.
Among his early pieces are Luz, created for the debut collection of Leandro Cano, and Quimera, developed for Beatriz Peñalver’s flamenco dress collection, among others. These works introduced a cinematic and emotional perspective at a pivotal moment in the evolution of the format, contributing to the expansion of fashion film as a creative medium.
His work has been showcased at some of the first fashion film festivals held in Spain and the United States, and has received international recognition, including the award for Best Art Direction at the Buenos Aires Fashion Film Festival.
These milestones reinforced his role in the consolidation of fashion film as a creative language and positioned his work within a broader context of artistic and cultural growth.
His practice has also been examined in academic and cultural contexts, where his contribution is recognised as that of one of the creators who helped define the foundations of fashion film in Spain, integrating aesthetics, emotion, and cinematic narrative into contemporary fashion.
Ikaroa, fashion film 2012
INSIGHTS
Press features, published work and personal reflections
revealing the creative process, visual thinking and emotional narratives behind the work.
BEGINNINGS
“Creative Experiences”
From the very beginning, Raúl Rosillo stood out for a form of creativity capable of transforming limited resources into works of strong visual impact. His distinctive perspective quickly earned recognition at international competitions.
Living and working in different cities broadened his outlook and helped consolidate a personal visual language. It was in Buenos Aires where he began his professional career in photography, naming his first series “Creative Experiences.”
This path led him to collaborate with leading professionals in the field, including Eugenio Recuenco, and later to take the step into the audiovisual world.
Throughout his career, he has received awards both for his photographic work and for his role as an art director, building a solid foundation for the creative universe he would continue to develop in later stages.
Portrait of Alba Flores from the photographic project “Cardo Borriquero”
Photographic series “Angel of the North”
Creativity with Limited Resources
“Mentioning Raúl Rosillo is to speak of art. This young artist leaves nothing to chance, yet embraces ‘the spontaneity of the moment.’ He controls everything: wardrobe, locations, props… but above all, the concept. An aspect the creator insists upon in each and every one of his series…”
El Mundo, 2010.
Traveling exhibition “Vivo”
Documentary photography project “Traviesa”
PORTRAITS
The story continues.